At Pure Dash Group we pride ourselves in offering good quality, fashionable jewellery. We have a number of established online stores serving the needs of our discerning customers. Our aim is simple, to exceed our customers expectations in terms of both product quality and customer service.

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Shop 4 Silver

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Children's Jewellery

Shop 4 Silver - silver jewellery

Children’s Jewellery Shop

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The Amber Zone

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Pure Charm

Amber Zone – amber jewelleryPure Charm – silver clip-on charms

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Milton Gems

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Stylish by Design

Milton Gems - jewelleryStylish By Design - designer silver jewellery

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90023HPsml Ladies, Do You Wear Silver Necklaces? If Not, Maybe its Time You Did!Silver necklaces are the ideal purchase for adding style and grace to different types of daytime and evening wear. Silver wonderfully catches the light and will illuminate your appearance, while the necklace’s design will make you the centre of attention.

In the Stone Age, people used animal ligaments or durable parts of different plants decorated with shells, bones, colourful stones, birds’ feathers and other vivid natural elements to adorn their necks. Nowadays, a variety of materials are used for the many types of necklaces, but nothing compares to sterling silver, which is durable, accessible and has a lovely patina.

There are six standard necklace lengths: collar (less than 16 inches), choker (16 to 18 inches), princess (18 to 20 inches), matinee (20-24 inches), opera (24-36 inches) and rope (more than 36 inches) but the most commonly worn by women are the choker, the princess and the matinee because they go with almost any outfit, from a simple pair of jeans and a skirt to an elegant dress.

Each of the silver necklaces offered by Shop4Silver is of exquisite quality, while the variety of designs will match every requirement; thus, whether you want to create a delicate and cute look, or a self-assured and attention grabbing one, you are definitely going to find the perfect necklace.

With the Open Shingle Necklace for example, you are definitely going to look chic. It will sit comfortably around your neck, it will have a gorgeous effect on a stylish lower cut dress and it will bring a brilliant shine and brighten up you look.

The Gold and Silver Single Globe Necklace, on the other hand, will look very good both for everyday wear, matched with a top with a V-shaped lower neckline or a turtle neck, and with a simple dress in a dark colour. The eye-catching sterling silver and 18 carat gold globe adds definition and elegance to any day outfit.

If you are looking for an opera type of necklace, the Coral Open Teardrop Long Necklace is the best choice. It goes perfectly with turtle necks and cowl necks for a nice, graceful but bold look, but also for an evening out, if you’re looking for an attention grabbing look.

And, with the three inches Necklace Extender you can make sure that any necklace will fit you comfortably. This is a must-have piece for anyone who loves sterling silver necklaces, because you can better adjust the length of your jewellery, and also because 3 inches can make the difference between the necklace types mentioned above. Therefore, if you want your choker to become a princess or your princess to become an opera, all you need is this simple article. Besides, the chain looks very attractive when it swings at the back of your neck.

Choker or princess, matinee or opera, each of our silver necklaces will add glamour to your casual or formal wear and will make your neckline look sleek and even sexier than it already is.

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Silver Earrings – Carefully Chosen, They Can Make the Best Accessories for Every Outfit

January 26, 2012

kh 60w3 Silver Earrings   Carefully Chosen, They Can Make the Best Accessories for Every OutfitSilver earrings have a long history of being lovely adornments for women and, generation after generation, they were used to show style, prosperity and personal flair. Hundreds of years, ago women use to wear them to leave the impression of …

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Silver Bangles – Ageless Pieces of Jewellery to Wear in Modern Times

January 25, 2012

kh 70w3 Silver Bangles   Ageless Pieces of Jewellery to Wear in Modern TimesSilver bangles are very popular today, and they always have been. These beautiful timeless items of jewellery that we wear on wrists and arms today originate in India, where Sikh men and Punjab women wear them even nowadays, for their …

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Mens Jewellery – Looking for a Fashionable or Classy Gift for the Man You Love?

January 24, 2012

p3006 Mens Jewellery – Looking for a Fashionable or Classy Gift for the Man You Love?A few years ago, mens jewellery was taboo because most of them believed that such ornaments are for women only. Actually, for thousands of years, jewellery has been common among men, both elite and average: pharaohs and kings adorned themselves …

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Celtic jewellery – Mystery, Myth, Symbolism and Modernism Interlaced into One Piece of Jewellery

January 23, 2012

kh 9232 sb Celtic jewellery – Mystery, Myth, Symbolism and Modernism Interlaced into One Piece of JewelleryCeltic jewellery is an opportunity to stay connected to the past by appreciating the amazing designs in the present. Embellishments were very common among Celts, both men and women, as several items of jewellery have been discovered at Celtic burial …

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Jewellery From Kit Heath – Beautiful Designer Pieces

January 12, 2012

Jewellery designer Kit Heath has certainly come a long way since being a teen and melting his mothers candle sticks to make jewellery in his metalwork class and 25 years on the Kit Heath jewellery name has grown to be …

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New Children’s Jewellery Category – Gemma J

January 11, 2012

Take a look at our new Children’s Jewellery Shop category which has a selection of pebble necklaces from Gemma J jewellery.

All of the pebbles come with a 14 inch curb chain and include a pretty pink pouch perfect …

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More Pearl Jewellery Added to Shop 4 Silver

January 9, 2012

It has to be said that pearl jewellery is classical and timeless.  Added to the simplicity of silver and you just can’t go wrong either as a gift to a loved one or a piece to make your outfit just …

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Silver Locket Category Added at Shop 4 Silver

January 7, 2012

In the past we’ve noticed that silver lockets have been popular and have on a number of occasions been asked if we have more.  So much so, we’ve decided to both increase the range of lockets and to add a …

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